Why I Created BÄR
The wellness world didn’t see women like me—so I created my own.
I was diagnosed with depression and anxiety before I even had a chance to understand who I was. By my early teens, I had developed a severe eating disorder that would dominate my life for over a decade. I was in and out of inpatient and residential treatment centers that claimed to offer healing—but in reality, they only deepened my pain. These environments, though wrapped in the language of care and recovery, were rigid, controlling, and competitive. It often felt like a silent contest of who was the sickest, the most fragile, the most compliant. Every stay felt like another spin on a carousel that went nowhere—except it drained my hope and my family’s money with each turn.
The treatment approaches I encountered were cold and one-size-fits-all. Despite preaching "intuitive wellness" or "empowerment," everything about them felt disempowering. There was no trust, no nuance, no honoring of a woman’s intuition or individuality. I kept waiting for a breakthrough that never came, until I realized: the system wasn’t broken—it was just never designed for us. It wasn't made to heal women, just to manage them. That realization lit the match that would eventually become BÄR.
BÄR was born from both heartbreak and vision. I had always dreamed of helping women heal—but not in the way I had been “helped.” I wanted to create a space that honored our complexity, our cycles, our softness and strength. A space that didn’t pathologize us for being sensitive or intuitive, but saw those qualities as sacred. I created BÄR because I know what it feels like to look for answers and only find dead ends. I know what it’s like to feel like your pain is too much, or that you’re somehow doing healing wrong. This brand is for the women who’ve been there—who are still there—and are ready for something different.
I believe the systems have failed us. I believe that much of what’s labeled as “mental health care” today is profit-driven, disconnected, and dangerously incomplete. Too often, FDA-approved medications are handed out like band-aids for deeper wounds—and instead of grounding us in our bodies, they pull us further from our own wisdom. I don’t believe true healing can come from a place that denies our wholeness. I believe it comes from reconnecting to our roots—our breath, our food, our frequency, our rituals.
The deeper I go into my own healing, the more I find that the things once dismissed as “hippy” or “woo” are often the most profound. Gratitude, energy, presence, plant medicine, self-concept, affirmations, nourishing whole foods, and choosing love over fear—these have been the quiet, consistent tools that helped me rebuild. I no longer chase perfection. I now choose alignment, regulation, and radiance. Healing isn’t about becoming someone new—it’s about remembering who you were before the world taught you to forget.
BÄR is my offering to women everywhere who are done settling for systems that never saw them. It’s a wellness brand, yes—but it’s also a digital sanctuary. A place to come home to yourself. A space for sharing stories, trading tools, and remembering that you are your own best healer. Whether you're at the beginning of your journey or deep in the layers of it, you belong here. We’re not here to shrink—we’re here to rise. Together.
